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Learn how we score accounts and carve out fair books for our reps in Clay. Then build the same system for your own sales team.

Clay Growth Play #1: When a senior leader leaves a company that pays for Clay for one that doesn’t, a workflow drafts a personalized outreach sequence for our sales reps.

The engineering behind Clay’s CPJ dataset

Claygent auto-mode picks the best model for each row while optimizing for cost. We post-trained the model router with Applied Compute, and auto-mode costs 47% less than the most capable model.

Clay Partner Day recap and the 10 data partners who took home awards

Clay’s go-to-market engineers adapted the way developers review and release code, calling it GTM CI/CD, to safely run learning loops where agents improve their own workflows.

In Finding GTM Alpha, we argued that winning teams use data others don't have, in plays others can't run, to build an edge. We also argued that no play lasts forever, and that teams must learn and iterate quickly.

Explore real Grok Bot and Clay use cases from Eric Nowoslawski, including chat-built outbound campaigns, GTM Hub lead magnets, and a daily learning loop.

Learn how Clay is building the self-learning revenue engine

See how Clay’s non-engineers built an AI-powered training platform that saves 75+ hours a week, and how they got teammates to use and improve it.

Data teams have endless request queues. Here's how Clay built monty, a Slack-based analytics agent, so anyone can query the warehouse in plain English.

Clay adds 24 new and updated integrations for EMEA and APAC coverage, buying signals, new industries, enrichment, dialers, CRMs, and warehouses.

We’ve launched a place to find skills built by the Clay community, free to install and ready to run in Claude Code, Codex, or Cursor.

A team of Claygents filled out thousands of B2B demo and contact forms and timed how long it took anyone to respond.

See how ten Clay team members use the Clay Agent Plugin to build GTM workflows and rep tools with Clay’s API and CLI from their coding agents.

Legacy customers can use Audiences, Account Agents, Workflows, Plugin (API/CLI), and Sequencer for a limited time

Compare Clay vs 6sense on intent signals, data sources, account scoring, orchestration, ad targeting, pricing, and implementation.

Build on Clay from any coding agent

Clay has raised $115M in Series D funding at a $7.1B valuation, following 4x revenue growth in 2025. More than 17k customers, including 80% of the Forbes AI50 and companies like Anthropic, Google, OpenAI, Stripe, ElevenLabs, Visa, Siemens, and UPS, use Clay as their infrastructure for growth

Clay GTM engineer Sabrina Glaser cut 85 minutes of account research down to five with four agents, and now the entire sales team runs her play.

Osman Sheikhnureldin, Clay’s Head of GTM Engineering, on compound problems, hacky MVPs, and building systems that improve as they run.

Compare Clay vs ZoomInfo on data coverage, intent signals, AI research, workflow automation, pricing, and more.

Inside the workflow our growth team uses to turn Clay audience data into synced ad campaigns across Meta, LinkedIn, Google, and more.

Clay Sequencer brings lead sourcing, enrichment, and sequencing into one tool, so every email sends on current data. Now generally available in Clay.

Our growth team at Clay shares six agent use cases from our own workspace, including deal postmortems, account health scores, and personalized research for tier-one ABM campaigns.

The details behind Clay’s 100% autonomous bug triage process that runs in 15 minutes and closes 15% of bugs

Use Account Agents in workflows to run GTM plays on account research

Five lessons from Michael Tai, Senior Growth PM at Brex, on relevance over personalization, forward-deployed growth engineers, and where go-to-market heads next.

The policy that started on our engineering team, spread across the company, and went viral when our co-founder shared it.

Why we moved orchestration out of tables, and how to make the most of Workflows to power your GTM system.

Compare Clay vs Apollo on data coverage, AI research, workflow automation and pricing to see which platform fits your GTM team.

Inside the always-on, automated plays Clay’s growth team uses to convert trials, rescue fading accounts, and open doors into top-tier accounts

Orchestrate any GTM play in Clay Workflows

HubSpot's Faris Sumadi shares how his team enriches a CRM of 30M companies with Clay, plus five lessons on data, Functions, and ROI at enterprise scale.

Clay Ads builds unlimited ad audiences, updates them dynamically as your data changes, and boosts match rates by enriching across multiple providers.

Verkada's Cody Leovic explains why first-party data — CRM notes, replies, call transcripts — builds a GTM edge that rented signals can't match.

Combine company, people, and job data in one natural language search. Track which accounts convert to pipeline. Find more prospects like your best customers with Lookalikes.

Clay CEO Kareem Amin breaks down the shift to AI-driven GTM: data, infrastructure, and self-improving revenue engines. See what's shipping this summer.

Use agents for up-to-date account inteliigence to run expansion or re-engagement plays

Use cost-effective open-weight models in Claygent for long-running tasks