Latest AI and tech news
Salesforce and OpenAI are bringing frontier intelligence into the tools enterprise teams use every day, helping them tackle harder problems and take on more complex work....
Have you been searching for the right tools for your consulting firm? Are you looking for something that connects sales, client service, and marketing in one place? In this article, you’ll find five small consulting firm customer relationship managem...
For 20 years, millions of Trailblazers have come together to help one another learn, solve problems, build careers, and form lasting connections. That spirit of community isn’t changing. But the way Trailblazers connect online is....
For years, marketing has run on the belief that we could predict customers well enough to build their path in advance: segmenting, scoring, and slotting them into a pre-built journey....
Businesses today have access to more knowledge and data than ever before. However, bridging the gap between simply having this wealth of information and acting on it is a common challenge, with 94% of business leaders believing they aren’t yet fully ...
Meet Slackbot. Slackbot is a new kind of digital teammate for growing businesses — an AI assistant that works inside your conversations around the clock, so your team can spend its time on strategic work. Here’s a look at what Slackbot does, how it f...
It’s 9 p.m., your storefront is closed, and a customer just typed “where’s my order” into your chat window. A few years ago, that question sat there until morning. Now it gets answered on the spot by a help agent. If you’ve been wondering what a digi...
Meet Hunter. Hunter is a new kind of digital teammate for growing businesses — an AI sales agent that works your pipeline around the clock, so your team can spend its time on the conversations that matter. Here’s a look at what Hunter does, how it fi...
You wrote the email at midnight, built the segment by hand on a Saturday, and still haven’t gotten to the social calendar you promised yourself you’d plan two weeks ago. If you’re running marketing for a small business, that an average week. An AI ma...
Every company is racing to become an agentic enterprise. But traditional development simply cannot keep up with the surging demand for custom apps and AI agents. Teams are stalled by the friction of zero-to-one builds and siloed workflows that separa...
Somewhere in your company right now, an analyst is auditing an invoice across four systems. She pulls it up in one, matches it line by line against a purchase order in a second, compares it to a contract in a third, and rekeys the totals into a fourt...
When someone talks to a voice AI agent, they can’t scan a screen, reread an answer, or skip ahead to find what they need. Voice interactions are inherently ephemeral, requiring people to listen actively and hold information at the front of their mind...
Picture a retailer’s busiest week of the year: Holiday shoppers are lined up and most of the associates working the floor just started their job last week. There was no time for a multi-day training program. In fact, there was barely enough time for ...
In 2026, building a great product is no longer enough. Companies with exceptional products fail regularly because they lack a clear go-to-market (GTM) strategy. Research shows that poor GTM execution accounts for nearly 40% of startup failures—even w...
Feeling like the lone business ranger out there in the AI wild west? The reality is that you and thousands of other business owners are in the same boat. The soloprenuer out there wrangling all the AI tools. Which is why we feel it’s important to sui...
Today’s service organizations are sitting on more customer data than ever, yet they remain trapped in a manual, reactive cycle....
Consider a network of independent car service companies using the same B2B Salesforce Experience Cloud portal to schedule maintenance visits; coordinate time-sensitive work; and manage service requests, appointments, vehicles, and locations associate...
You have spent weeks perfecting campaign copy, designing responsive HTML templates, and segmenting high-intent subscriber lists. Yet when the send button is pressed, conversion metrics stall. Open rates drop from an expected 35% down to single digits...
Think about it. One tool. Multiple agents. It’s pretty simple. Now, you just have to figure out a strategy that puts these agents to work across your business — one qualifying leads, another answering questions, another drafting emails — all at the s...
What do a science icon, an Emmy-winning actor, and a wish-granting AI agent have in common? They’re all heading to Dreamforce 2026 to prove one simple truth: technology is only as good as the values behind it....
Trying out an employee agent for your business? You and just about every other business owner out there. What can it do? What can’t it do? We’ve been building and evaluating AI agents for a while now, and we’ve learned some things about how they work...
Your customer calls at 8pm. They want to book a service visit. No one answers. So they call your competitor instead. Now multiply the missed opportunities across a fiscal year.A truck may not be able to roll up at a customer’s site at a moment’s noti...
For decades, IT and HR teams have run on service management tools from the same handful of vendors. Recently, those vendors bolted AI onto their existing products. They called it innovation....
Get ready to see the future of customer service, field service, and IT & HR service at Dreamforce 2026. This year, Salesforce shows how organizations can transform their service with AI agents that work alongside people, connected experiences across ...
The best SaaS conferences aren’t just places to pick up swag and sit through keynotes. They’re where conversations happen, partnerships materialize, and deals are started. This quick guide is the best list of SaaS conferences we could find, just for ...
Organizations across life sciences are losing critical time across the entire business by operating reactively. Pharma teams spend months waiting for Medical, Legal, and Regulatory (MLR) reviews to clear marketing assets. Care gaps are identified too...
For insurance leaders, this is the year to see how AI proves its value. Across three days of keynotes, breakouts, roundtables, and hands-on sessions, you’ll get a firsthand look at how peers are reshaping insurance: smarter growth, more productive ag...
Dreamforce returns to San Francisco September 15-17, and Trust and Security will once again be front and center. Join us at Moscone Center (or stream the event on Salesforce+), to find over 30 sessions, hands-on training, and expert-led demos designe...
Salesforce Flow is a powerful automation tool that helps you automate and streamline workflows, but with nearly 100 flow types, knowing where to start can feel like a project in itself. However, as a marketer, you really only need to get comfortable ...
Agentforce Marketing is changing what a marketing team can accomplish in a day. Agents build audiences from a plain-language brief, generate and adapt content, execute campaigns, and surface decisions from data that used to live across three systems ...
You just landed three new clients in the same week. Congratulations — and now, the question is nagging in the back of your mind: Do you hire someone, or do you bring in a freelancer?...
Nonprofit interest in AI is sky-high, but real-world deployment for core mission work is still surprisingly low. In fact, only 7.4% of nonprofits have successfully deployed AI to tackle primary operational or mission goals. And a joint report by Proj...
Most Agentforce deployments start the same way. A single agent takes on one job, like handling order lookups and status questions. It does that job well, so more capabilities get added to it over time. New responsibilities like returns, product recom...
Most Data 360 cost overruns I have seen came from processes nobody was watching: an identity resolution ruleset re-evaluating profiles all day, a handful of unmonitored Calculated Insights refreshing every hour, or a build team iterating on full prod...
Trust is Salesforce’s number one value. It is the foundation on which every customer relationship is built, and the lens through which our security team evaluates every decision we make. That mission hasn’t changed. But the environment in which we de...
If you build on Salesforce as an ISV partner, you’ve poured years into the IP you ship: the Apex, Flows, and experiences your customers rely on every day. Agent harnesses like Claude, ChatGPT, and Slack are changing how people reach that value, and t...
In consumer shopping, each cart belongs to one person. But when it comes to B2B, purchasing is almost always a team sport. Traditional ecommerce platforms force business buying groups into a single-user box. Ordering becomes a logistical headache; ju...
Every lead you’ve worked hard to win, every customer relationship you’ve spent months nurturing — it’s all at risk the moment someone on your team gives a wrong answer or takes too long to find the right one. For a small and medium business (SMB), in...
Calling all wealth and asset management professionals! Are you ready? At Dreamforce 2026, you’ll see how Salesforce helps you scale relationship intelligence, personalized advice, and advisor productivity with AI agents that work autonomously or righ...
We are witnessing a massive shift in how business is done, powered by Agentforce. Thousands of organizations are no longer just “using AI”, they are deploying Agentforce to become true Agentic Enterprises. Returning for its second year, the 2026 Sale...
Dreamforce is back September 15–17 in San Francisco and streaming free on Salesforce+. For banking leaders, this is the year to see how AI proves its value. Across three days of keynotes, breakouts, roundtables, and hands-on sessions, you’ll get a fi...
Every tool you add to your tech stack comes with a promise: Save time, close more deals, serve customers better. But somewhere between the fifth tab and the third login of the morning, that doesn’t seem to be the case....