Observe by Snowflake: Where Observability Meets the AI Data Cloud

Observe by Snowflake
1,261 views May 5, 2026

AI is changing how software is built and how systems behave. The rise of AI-generated code and agents interacting with one another is driving a sharp increase in telemetry, and a growing need for observability that can keep up. Join Jeremy Burton, GM of Observability at Snowflake for the launch of Observe by Snowflake. He’ll introduce a new model for observability built natively on the Snowflake lakehouse, combining telemetry and enterprise data, context, and AI to help teams reduce cost and accelerate troubleshooting. What you’ll learn: * How Snowflake and Observe together solve the data problem within observability and why tight integration between the observability and data layers is critical. * Why lakehouse architecture is emerging as the foundation for modern observability and how you can benefit from its scale and cost efficiency. * Why context is the differentiator for accurate, efficient AI in observability. * What’s new in Observe by Snowflake, including the new Observe CLI and Apache Iceberg support that enable greater access to telemetry.

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