How Roadsurfer scaled self-service analytics to 400+ people

Metabase
213 views January 30, 2026

Roadsurfer is a travel tech company that rents campervans and RVs across Europe, the US, and Canada. One of the best examples of self-service analytics that actually worked, they scaled from a handful of Metabase users to 400+ across their 1,000-person company. In this session, we asked Roadsurfer's Lead Data Engineer, Alejandro, what made that adoption work: why Metabase stuck when other tools didn't, how they trained people, and how self-service didn't spiral into chaos. Event page: https://www.metabase.com/events/designing-a-dev-led-bi-stack-lessons-from-roadsurfer Learn more about Metabase: 🔷 Website: www.metabase.com?utm_source=youtube&utm_medium=social&utm_campaign=chart-cheat-sheet 🔷 Get started: https://store.metabase.com/checkout?utm_source=youtube&utm_medium=social&utm_campaign=youtube 🔷 Docs: https://www.metabase.com/docs/latest/?utm_source=youtube&utm_medium=social&utm_campaign=youtube

Keyboard shortcuts

On. Switch them off if they collide with your assistive tools; ? still opens this sheet.

Go to

Press g then the letter.

  • gh Latest
  • gs Sources
  • gm Media
  • gv Videos
  • gp Podcasts
  • gc Calendar
  • gd Decoder
  • gz Dataviz
  • ga Datasets
  • gb Blog
  • gk Markets
  • gj Careers
  • gn Prompt Notebook

On this page

  • / Focus search, where there is one
  • t Back to top
  • ? This list
  • Esc Close