Next on the floor: Meeting rising customer expectations as automotive complexity grows

In this episode of "Next on the floor," Chris Ahn, US Software-Defined Vehicle Leader at Deloitte, and Fred Fryer, Senior VP at PTC, discuss how evolving customer expectations are shaping priorities around software, OTA, and vehicle experiences, reinforcing insights from Deloitte’s newly launched Global Automotive Consumer Study. For more Deloitte content from CES 2026, visit https://delo.tt/6057hjT9N.