Agency vs Freelance vs In-House: Which CRO Setup Actually Works?

When companies decide to invest in CRO, the default move is to hire an agency. That can be a huge mistake. Most companies frame this as a resourcing question: "Who's going to run the A/B tests?" It's a fair question, but it's not the most important one. The real question: "Who owns our experimentation strategy and the learning that comes from it?" For a detailed breakdown of when each setup makes sense, including expert perspectives from practitioners across all three models and a cheat sheet for deciding what your organization actually needs right now, read "Agency vs Freelance vs In-House CRO: Which CRO Setup Actually Works?" by Daphne Tideman on the Convert Blog: https://www.convert.com/blog/optimization/agency-vs-freelance-vs-in-house-cro/ ___________ Convert Experiences is the only Climate Neutral Certified A/B testing platform, built to support ethical experimentation and elevate optimizers—not just tools. We champion conscious CRO through education, advocacy, and our #teamovertools movement. ✨ Trusted by over 40,000 sites 🌍 Fully HIPAA, GDPR, CCPA, SOC 2, ISO27001 compliant without compromise on speed or flexibility 🧠 Backed by 15+ years of CRO expertise and real human support—not just tickets ___________ CONVERT WEBSITE ⭐ Learn more about Convert Experiences: https://convert-content.com/pricing ⭐ Join the monthly newsletter: https://convert-content.com/newsletter ⭐ Visit the Convert Blog: https://convert-content.com/convert-blog SOCIAL MEDIA ⭐ Follow on LinkedIn: https://convert-content.com/linkedin ⭐ Follow on Twitter: https://convert-content.com/x