Trending Chats: Unified Data. Embedded AI. Real Outcomes with Thorsten Freitag

SAP
2,581 views February 25, 2026

In this episode of Trending Chats, Thorsten Freitag, Chief Innovation Architect at SAP, breaks down SAP Business Data Cloud, unified data, Joule, AI agents and integrated Databricks, and explains how they work together in real life. Discover how a semantic data layer, zero-copy architecture and embedded AI create a powerful flywheel that turns insights into action and enables agentic enterprise outcomes. Chapters: 00:00 - Welcome + what customers need in real life 00:44 - The 3 layers: apps, data, AI (Joule + agents) 01:33 - Bringing AI + data together: BDC + AI Core 01:50 - Knowledge graph explained (the “subway map”) 02:19 - Embedded Databricks: notebooks + zero-copy SAP data 03:06 - Three takeaways for an agentic future Explore SAP Business Data Cloud: https://www.sap.com/products/data-cloud.html 🎧 More episodes of the Trending Chats podcast: Watch on YouTube: https://sap.to/6059CrDMW Listen on Spotify: https://sap.to/6050CrDMo Listen on Apple Podcasts: https://sap.to/6051CrDMU

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