Elevating Ad Targeting with CARTO: How WPP Media Canada Boosted Precision and Productivity

Elevating Ad Targeting with CARTO and Google BigQuery: How WPP Media Canada Boosted Precision and Productivity Join Eva Adler, Product Marketing Manager at CARTO; Patrick Booth, Director of Insights & Solutions at WPP Media Canada; and Tom Cannon, Data Ecosystem Innovation Lead at Google Cloud as they walk through how WPP transformed its ad targeting workflows with a fully cloud-native stack built on CARTO + BigQuery. You’ll see how WPP Media Canada: - Cut map production time by around 80%, from hours or days down to under an hour - Connected CARTO directly to their BigQuery “single source of truth.” - Brought over 1 million daily impressions into centralized, cloud-based reporting - Gave non-technical client teams access to live, map-based campaign performance - Used interactive maps to change client conversations from static reports to visual storytelling Key moments: 01:58 - Speaker introductions & WPP’s initial challenges with manual workflows 06:41- BigQuery + CARTO architecture: unified data, no data movement, AI agents 16:28 - Live demo: AI-powered, map-based campaign planning in CARTO 22:03 - WPP results: 80% faster maps, centralized reporting, and ROI 31:17 - Q&A: trends in AI, out-of-home planning, interactive maps & closing thoughts Want to explore a similar setup with your own campaign data? Talk to our team to see how CARTO + BigQuery can support your targeting and reporting workflows: https://carto.com/request-live-demo