Key Takeaways from Apsara Conference 2026 | Dr. Pascal Theissen

AI is the enabler. The experience is the differentiator. At #ApsaraConference2026, Dr. Pascal Theissen, VP User Interaction and Business Line My Car, BMW R&D China, shared how BMW is turning the Neue Klasse cockpit into an AI-defined experience, together with Banma and Alibaba Cloud. Watch the highlight to see what an AI-defined driving experience feels like. Discover more: https://click.alibabacloud.com/m/20000002874/ #AgenticEra #AgentNative #AIAgents #AlibabaCloud