How Georgia Aquarium personalizes email for 3 million guests a year with Customer.io

Georgia Aquarium welcomes more than 3 million guests a year and personalizes messaging for every one of them using Customer.io. Before switching platforms, Georgia Aquarium's core email journeys sat untouched for years. Ticket purchases made outside the website disappeared into a black hole with no way to connect them to a guest profile. Their small data team couldn't update campaigns fast enough to keep messaging relevant. Connecting BigQuery to Customer.io changed that. Georgia Aquarium now pulls ticketing data from every purchase channel into one system, so every guest profile reflects what they actually bought, not just what they bought on the web. That data feeds journeys built for relevance instead of blanket sends, replacing broad email blasts with messaging tied to each guest's actual behavior. Georgia Aquarium is also building toward Customer.io's AI toolkit. LLM actions capture anonymous visitor activity before a guest is identified, then attach that context to their profile the moment they are. The Agent lets their data team build segments and journeys through natural conversation instead of manual data pipeline work, freeing up time for the creative side of data science. Read the full case study: https://customer.io/learn/case-studies/georgia-aquarium-case-study Explore the AI Agent: https://customer.io/ai Common questions How does Georgia Aquarium personalize guest emails? Georgia Aquarium connects ticketing and purchase data from every channel into Customer.io, then builds journeys that reflect each guest's actual activity instead of sending the same email to everyone. What integration does Georgia Aquarium use to unify purchase data? Georgia Aquarium connects BigQuery to Customer.io to pull in ticketing data from purchase channels outside their website. How is Georgia Aquarium using AI in its marketing? Georgia Aquarium uses Customer.io's LLM actions to capture anonymous guest activity before identification and the Agent to build segments and journeys through natural conversation. #CustomerIO #CustomerEngagement #Personalization #DataDrivenMarketing #CaseStudy