Playable Ad Generation is LIVE in Layer!

Playable ads convert better. Everyone knows that. The problem was never conviction, it was producing enough of them, fast enough, without a dedicated team per title. Starting today, your Layer Agent builds full, working playable ads: real mechanics, real fail states, real pacing. Not a mockup. An actual interactive game. 8 ways to start: name a game, write a prompt, upload a screenshot or gameplay video, remix an existing playable, bring your own IP, submit a brief, or just name a genre. Plus direct Unity integration. You don't need to be technical. If you understand the campaign, you can build the playable, no engineer required. It keeps your art style, your characters, your world, and you stay in control the whole way: play it, direct it, keep going until it's right. No new pricing. It's already in your plan. As Matej Lancaric,your brutally honest UA guy puts simply If you are not using Layer you’re 2.5 steps behind. Layer took a top spot in his Q1 2026 survey of 115 studios. See it for yourself: https://bit.ly/4jtVbOO