Scaling Enterprise AI Through Culture, Execution, & Trust — Jason Hess Castillo (Bepensa Group)

Scaling AI in a large enterprise isn’t a technology problem. It’s a people, culture, and execution challenge. In this episode of Unscripted: Voices of Enterprise AI, Dataiku’s co-founder and CEO speaks with Jason Hess Castillo, Innovation Champion at Bepensa Group, one of the world’s largest Coca-Cola bottlers, about what it really takes to turn AI from experiments into everyday business impact. The conversation dives into why high-performance teams, trust, and execution speed matter more than tools, how AI agents are changing frontline work, and why governance should enable innovation rather than slow it down. 00:00 From Olympic Sailing to AI Leadership 01:40 Inside Bepensa Group: Scale and Execution Complexity 03:00 Starting Their AI Journey 05:50 The First Breakthrough: AI-Powered Hyper-Segmentation 07:05 Democratizing AI With Self-Service for the Business 13:40 Turning Frontline Pain Points Into AI Priorities 16:40 From Automation to AI Agents in Field Execution 24:30 Governance, Trust, and Scaling AI Responsibly Unscripted: Voices of Enterprise AI features candid conversations with CIOs and data leaders on enterprise AI, governance, and what it takes to lead at scale. To explore more about Dataiku, check out the rest of our content: DATAIKU: https://bit.ly/36XBlpK AI&Us: https://www.dataiku.com/stories/ai-and-us/ LinkedIn: https://bit.ly/3lXyRMb X: @dataiku Instagram: @dataiku