Episode 3: Culture as Strategy: How Brands Can Listen Smarter in an AI-Driven World

In this episode of "AI on the Record", host Jennifer Woodard chats to Paige Walker, who leads social listening and cultural intelligence at Hershey, about how brands can make sense of culture in an AI-driven world. They discuss how people form beliefs today, the growing tension between AI and authenticity, and why listening to cultural signals matters more than ever for smart business decisions.