Building Your Sponsor Portfolio by Alan Roybal

Securing hackathon sponsors is more than just sending cold emails—it’s about structuring deals, negotiating value, and retaining corporate partners year after year. In this talk, Alan Roybal (Co-Director at HackUTD) breaks down the complete framework for building a high-performing sponsorship pipeline. From crafting clear sponsorship tiers and negotiating without discounting, to keeping company reps happy on event day, learn how HackUTD sources and scales multi-year corporate partnerships.