How HubSpot Turns One YouTube Video Into 100 Social Posts a Week
✨ Try Descript: https://bit.ly/4xi5qsS One person is posting about a hundred times a week across social, off a single YouTube channel. Here's the system behind it. Descript's Kathy Wang talks with Pat and Sam from HubSpot Media (the team behind the Starter Story YouTube channel) about Hub and Spoke — the internal tool they built to turn one long-form video into dozens of clips for Instagram, X, LinkedIn, TikTok, and YouTube Shorts. Pat and Sam walk through the manual process that came before it, how they built the first version in three weeks with Claude Code, and how Descript's API and Underlord now handle the cutting, captioning, and reformatting automatically. The AI gets a clip 80 percent of the way there — a human editor still decides what's actually worth publishing. In this webinar: How Hub and Spoke turns one video into dozens of social clips Using Descript's API and Underlord to automate cuts, captions, and reformatting Why editorial judgment still decides what gets published, not AI Building the first version in three weeks with Claude Code What's next as Hub and Spoke rolls out to more HubSpot media brands Chapters: 0:00 Intro 1:58 Meet Pat and Sam 4:14 Why HubSpot acquired Starter Story 7:07 The manual process — 50 to 60 clips a week by hand 11:02 Building Hub and Spoke with Claude Code 13:31 How the Descript API and Underlord turn ideas into clips 19:51 Live demo: from the queue to a published clip 31:00 Why editors still make the final call 45:32 Q&A: cost, wish-list features, what's next 53:04 Scaling to more HubSpot brands 56:22 Advice for getting started ✨Try Descript: https://bit.ly/4xi5qsS 📺 Subscribe on YouTube @Descript 🆘 For help: http://help.descript.com 🫂 For community support: http://discord.gg/descript 𝕏 X: https://x.com/descript/ 📷 Instagram: https://www.instagram.com/descript_app/ 📘 Facebook: https://www.facebook.com/descriptapp/ ⌨️ Blog: http://descript.com/blog 🪵 Changelog: http://changelog.descript.com 🎥 Sign up for future live events: https://luma.com/descript?utm_source=ytdescription ✨Try Descript: https://bit.ly/4xi5qsS #descript #ai #videoediting #hubspot #livestream ✨ Try Descript: