The Shoe Industry Ignored This Foot Type for 100 Years

*Grab the prompts here and see what Loop Marketing can do for your business: * 🔗 https://clickhubspot.com/6aej Getting engagement but not enough conversions? The message might not be the problem, it might be the messenger. In this episode of Fix Your Funnel, marketing expert Oren John sits down with Rebecca Chen, founder and CEO of amatoe, a design-forward leather shoe brand built for 10,000-step days. Rebecca has real organic traction, a founder story that's going viral, and pre-orders coming in. But she's been telling that story the same way to everyone and at $295, it's a hard sell. Together, they dig into the Tailor stage of HubSpot's Loop Marketing playbook to turn Rebecca's existing content and instincts into a personalized marketing system that scales. In this breakdown, you'll learn how to: - Map your buyer segments and understand what makes each one convert - Build personalization logic for each segment without starting from scratch - Use AI to generate messaging that feels like you wrote it for every single person - Bridge the gap between brand awareness and first-time purchase - Transition from organic storytelling to paid story selling If you're an early-stage founder, DTC brand, or solo marketer trying to turn engaged followers into actual buyers, this is your playbook. Grab the prompts here and see what Loop Marketing can do for your business: 🔗 https://clickhubspot.com/6aej Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m TIMESTAMPS 00:00 - Rebecca built a shoe brand that solves a problem the entire footwear industry has ignored 01:22 - What is Fix Your Funnel and how Loop Marketing works 01:43 - Where Amato's marketing stands: organic traction, real pre-orders, same story for everyone 03:18 - Why telling one story to every buyer stops converting at $295 03:38 - Identifying Amato's three buyer segments: the starting point for personalization 04:59 - Segment 1: The Overlooked Population — the Asian foot profile and the fit insight 05:15 - Segment 2: The Day-to-Night Urbanite — function-first messaging for 10,000-step buyers 05:47 - Segment 3: The Founder Story Follower — trust before product 06:29 - Using HubSpot's Loop Marketing prompts to build personalization logic at scale 07:01 - Workshopping hooks, messages, and formats for each segment 09:20 - Content formats that work: comparisons, testimonials, day-to-night, split screen 10:44 - The email system: multi-touch sequences adapted per segment, automated in Rebecca's voice 12:07 - What happened when Rebecca tested paid — and why her best organic content didn't transfer 13:26 - The office hours experiment: in-person try-ons as middle-funnel content and community 15:19 - Results: 66% sales velocity increase, 18% CTR, 8-cent CPC, almost sold out 16:10 - What comes next: Amplify and Evolve in the Loop Marketing playbook 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 Social Media Marketing Course: 👉 https://clickhubspot.com/Social-Media-Certification SEO Training Course: 👉 https://clickhubspot.com/SEO-Training-Course Email Marketing Course: 👉 https://clickhubspot.com/Email-Marketing-Certification About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #MarketingStrategy #PersonalizedMarketing #HubSpot #DTCBrand #FounderStory #FixYourFunnel