The Right Ad, Every Time | Equativ + Aiven

Retail media runs on precision. Equativ needs to match the right ad to the right user in the right context, across some of the biggest retailers in the world. The data volumes are insane. The margin for error is zero. Emanuel Valette (SVP, Retail Media Technology) and Thomas Barach (Lead DevOps) explain how Equativ relies on Aiven to run their entire data platform — Apache Kafka®, ClickHouse®, and more — so their team can focus on building products, not managing infrastructure. #Aiven #RetailMedia #ApacheKafka #ClickHouse #Equativ RESOURCES Create your free Aiven account: https://go.aiven.io/youtube-signup AIVEN DATA PLATFORM The Aiven Platform is more than a collection of open source services for streaming, storing and analyzing data. The platform ensures that all services run reliably and securely in the clouds of your choice, are observable, and can easily be integrated with each other and with external 3rd party tools. CONNECT WITH US Website: http://aiven.io​​​ LinkedIn: https://www.linkedin.com/company/aiven/ GitHub: https://github.com/aiven​​​ X: https://twitter.com/aiven_io