Next on the floor: How emerging technology will evolve and accelerate loyalty

From the CES show floor, Ramya Murali, Deloitte US' Consumer Loyalty Leader, Principal, Deloitte Consulting LLP, and Michael O’Brien, Principal, Deloitte Consulting LLP, explore how emerging technologies are reshaping the future of customer loyalty. CES 2026 showcased rapid advances in AI-powered interfaces, connected ecosystems, and immersive brand experiences. But what do these innovations actually mean for loyalty leaders navigating rising customer expectations and increasingly digital relationships? Drawing on conversations with clients and firsthand observations from CES, this video offers practical insights for CMOs, loyalty leaders, and customer experience executives looking to future-proof their loyalty strategies. Watch to learn how brands can design more personal, trusted, and differentiated loyalty experiences as technology continues to evolve. 👉 Learn more about Deloitte’s Consumer Loyalty solution: https://delo.tt/6052huZ7e