Philip Holm, Associated Press, on syncing your brand to Datawrapper with custom themes

​Come set up a style guide with Philip Holm. He runs through some of the things he's learned and the design considerations he's made when defining several Datawrapper style sheets for the Associated Press (AP). Philip touches on everything from why you should have a custom theme, to some design best practices in applying font styles and colors, as well as some types of custom themes you may not have realized you actually need. Phil is the lead creative for interactive news graphics at the Associated Press. ======================================== 00:00 Why a custom theme? 02:51 Defining colors for the color picker 04:22 Setting visual hierachies 05:57 Locator maps colors in your brand's style 08:53 Presents in locator maps 10:41 Secondary themes 14:15 Q: How long did it take? 15:17 Q: Trickiest thing when implementing the style guide? 16:29 Q: Advice for other organizations? 17:24 Q: Reactions to the new theme? ======================================== Philip Holm gave the talk "Syncing your brand to Datawrapper and custom style sheets" at Unwrapped 2024, a conference hosted by data visualization tool Datawrapper. Read an interview with Phil, including some of his Datawrapper visualizations: https://blog.datawrapper.de/associated-press-phil-holm/ Learn more about Unwrapped: https://www.datawrapper.de/unwrapped Learn more about Datawrapper: https://www.datawrapper.de/