How to Build Customer 360 Profiles with AI | CustomerLake Profile Agents Demo

Learn how to prepare customer data and resolve fragmented identities with Profile Agents in Databricks CustomerLake, the Agentic Customer Data Platform (CDP) embedded in Databricks. This demo walks through adding a new dataset to a Customer 360 project, using Genie to identify and normalize customer fields, and reviewing AI-recommended identity-matching rules. See how Profile Agents help turn disconnected records into trusted customer profiles ready for marketing, analytics, and personalization. Learn more about CustomerLake here: https://www.databricks.com/product/customerlake-cdp