KVK unifies logs, metrics, and traces with Elastic Observability

Jasper Hieselaar, Transformation and Observability Architect at KVK (the Dutch Chamber of Commerce), explains how his team replaced fragmented monitoring tools with a single Elastic Observability platform. Unifying logs, metrics, and traces let more than 40 development teams take direct ownership of 150+ business-critical applications. Before the change, broken services and unpredictable delays made incidents hard to track down, and troubleshooting meant chasing data across disconnected tools. Elastic Observability gave the team a fast, realistic integration timeline, and attaching APM agents to existing applications didn't require a heavy engineering lift. The result was full trace-ID visibility, faster latency insights, and a clear view of how every change actually affects the business. Topics covered in this video: - Why fragmented monitoring tools were slowing down incident resolution - How KVK integrated Elastic Observability without a lengthy rollout - Attaching APM agents for full trace and latency visibility - How development teams took ownership of their own application performance - Seeing the real business impact of every change Chapters: 0:00 - Meet Jasper Hieselaar, transformation and observability architect at KVK 0:36 - The problem: broken services and unpredictable delays 0:50 - Getting a realistic, fast time estimate with Elastic Observability 1:08 - Attaching APM agents to applications with Elastic Observability 1:24 - The result: full trace visibility and faster latency insights 1:52 - Seeing the real impact of change across the organization Additional Resources: Learn more about KVK and Elastic: https://www.elastic.co/customers/kvk Learn more about Elastic Observability solutions: https://www.elastic.co/observability #Elastic #observability #customerexperience