Performance Meets Privacy: How Google Tag Gateway on Fastly Unlocks 14% More Conversions

Jayant Rohra, Product Manager at Google Ads, explains how Google Tag Gateway, powered by Fastly's edge infrastructure, helps advertisers evolve their first-party data strategy without re-tagging or redeploying their websites. By shifting Google tags into a first-party context, advertisers are seeing up to 14% more conversions on average, richer first-party signals, and stronger privacy control, all enabled by confidential computing within a trusted execution environment at the edge. Learn more on the Fastly blog and see how to enable Google Tag Gateway today: https://www.fastly.com/blog/fastly-enables-first-party-tagging-for-google-advertisers