Designing A Data Strategy That Drives ROI #datastrategy

A Perspective from Christina Salmi, Analytics8 Data Strategy Lead Many organizations start data initiatives with a request: build a dashboard, create a report, move data to a new platform. But those requests often appear before the real business question has been defined. In this video, Christina Salmi, Data Strategy Lead at Analytics8, explains how an outcome-driven data strategy assessment reframes those requests into measurable business impact. Instead of focusing on outputs, the process focuses on the decisions the business needs to make, the obstacles slowing those decisions down, and the opportunities where data can deliver the most value. Christina walks through how Analytics8 approaches these engagements, including how teams uncover hidden strategy gaps, connect technical work to business outcomes, and prioritize initiatives that drive adoption and momentum. Organizations walk away from the assessment with a clear, realistic roadmap that accounts for governance, change management, and the practical steps required to turn data investments into ROI. Additional Resource: What to Expect from a Data Strategy Assessment with Analytics8: https://www.analytics8.com/blog/data-strategy-assessment/ ... Connect with Analytics8: 🌐 Website: https://analytics8.com 📚 Blog: https://www.analytics8.com/blog/ 💬 Contact: https://www.analytics8.com/contact-us/ 🔗 LinkedIn: https://www.linkedin.com/analytics8 📩 Newsletter: https://www.analytics8.com/the-insider/