Intent HQ Powers Hyper-Personalized Marketing with Databricks GenAI

Intent HQ helps marketers spin out thousands of personalized campaigns at the right time, to the right audiences, for the right moment of need. Traditionally, building targeted segments took weeks and required heavy involvement from data teams. Now, with the Databricks Data Intelligence Platform and IntentOne, an agentic framework, non-technical campaign managers can autonomously create, test and optimize campaigns in real time. Lakebase serves as an operating system for agents, allowing them to share insights and knowledge from a single layer while maintaining security and privacy through Unity Catalog. All agents, evaluation frameworks, model serving and orchestration live in one environment, so Intent HQ and its customers can leverage popular models like Claude and ChatGPT without sending data outside the organization or breaching privacy. The agentic framework continuously optimizes each campaign on the fly, testing variations against competing agents and adapting based on customer response. Customers maintain complete control, able to revoke data at any time with built-in compliance checks. By unifying data governance, agent orchestration and model serving on Databricks, Intent HQ lets enterprise customers move quickly, stay secure and deliver truly personalized marketing experiences. ✔️Try Databricks for Free: https://dbricks.co/41ha0L7 ✔️ Hear more from our customers: https://www.databricks.com/customers ✔️ Read the Databricks blog: https://www.databricks.com/blog/category/company/customers ✔️ Learn more about Intent HQ: https://intenthq.com/ 👉 Get Social LinkedIn ► https://www.linkedin.com/company/databricks/ Instagram ► https://www.instagram.com/databricksinc/ Twitter ► https://twitter.com/databricks #datagovernance #dataintelligence #genai