Market Demand Beats Cool Tech

Most startups don’t fail because the product is bad; they fail because nobody is willing to pay for it. In this episode, Martin Miller, CTO of FastCTO and M-Vision, Inc., and Host of Unriveted Media Podcast, joins us to break down what it really takes to go from a startup idea on a napkin to a real product people will pay for. Martin shares why founders need to validate demand early, understand the buying cycle of their target market and avoid relying on hope as a strategy.