Driving data literary and adoption through gamification

Collibra
48 views June 4, 2026

Data governance can be an epic adventure. Just ask Portbase. They found a way to turn data stewards into legendary heroes. In our latest podcast, Eelke Schuurbiers explains how the Dutch company gamified its entire data strategy using a little inspiration from Dungeons & Dragons. 🐉 Every choice the heroes make in the game directly mirrors real world data management decisions. Complete the quest successfully, and the Data Council is happy. But if you fail or lose an artifact, it will cost you the hard earned trust of the council. By adding healthy competition into data management, Portbase built a fun and unique work culture that motivates.

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