Building the future of fashion x AI with Alta - Ship 26 NYC

The entire internet can become your dressing room. Recorded live at Vercel Ship 2026 in New York City, Jenny Wang (Founder and CEO, Alta) shares how Alta, the AI stylist that has organically hit the top of the App Store in over a dozen countries, is building the connective tissue between consumers and brands for agentic commerce. Then Maxwell Osborne (Co-Founder and Creative Director, PUBLIC SCHOOL NYC) joins to talk about relaunching the brand with Alta virtual try-on built into its site, and a surprise runway guest closes the show in head-to-toe Public School. CHAPTERS 0:00 Alta hits the top of the App Store 1:27 How Alta works: calendar, weather, closet, avatar 2:22 The internet as your dressing room 3:22 Built on Vercel: edge, serverless, images, previews 5:32 Public School relaunch with Maxwell Osborne 8:17 Virtual try-on, pre-orders, and the pop-up 10:07 A special runway guest 11:51 Try it yourself LINKS Alta → https://www.altadaily.com Public School → https://publicschoolnyc.com Ship 2026 recap → https://vercel.com/blog/vercel-ship-2026-recap Start building → https://vercel.com FOLLOW VERCEL X → https://x.com/vercel LinkedIn → https://www.linkedin.com/company/vercel GitHub → https://github.com/vercel #Vercel #VercelShip #AI #Fashion #AgenticCommerce #Alta