Nobody talks about this in the creator economy | Cannes Lions 2026

At Cannes Lions 2026, founder of Forvr Mood @jackieaina , Topicals founder Olamide Olowe, and Phe Phe founder @brigetteanddanielle Pheloung explore how creators are transforming audiences into lasting businesses. From launching brands and building communities to navigating failures, while staying authentic. Watch to see what it really takes to evolve from creator to founder. Chapters 00:00 - Meet the founders behind top brands 04:25 - Why creators are now businesses 07:36 - From brand deals to building brands 11:05 - Betting on yourself as a founder 14:07 - Why flopping is powerful 19:44 - How founders use AI today 23:16 - Why AI shouldn’t replace creativity 24:57 - The power of saying no 30:44 - How to sustain long-term success 33:15 - Final takeaway: start anyway ***