Up to Speed with BCG: A Conversation with General Motors' Norm de Greve

A lighter moment from the conversation between BCG Managing Director & Partner Shelby Senzer and Norm de Greve, SVP & Chief Growth Officer at General Motors. In this speed round, Norm shares everything from first cars and dream cars to the marketing advice that’s guided his career. For a deeper look at how GM is evolving its marketing approach at scale, watch this video: https://on.bcg.com/4tm3IWq