Semble CTO Mikael Landau on Build vs Buy Strategy, Product Led AI & Scaling ICs to Managers
What happens when a CTO refuses to "shove" AI into every corner of the product? Why is the most successful AI actually invisible to the user? How can reducing "engagement" be the ultimate metric for engineering success and mental health? In this Podcast with Mikael Landau: ๐ก Discover the "Invisible AI" strategy: why the best tools are the ones users donโt even notice ๐ก Get the mechanical proof of why putting AI into your product is a product problem, not a tech problem ๐ก Learn the "Piston Principle" to stop over-engineering and start delivering value from day one ๐ก See how Mikael melts team skepticism by turning AI into a silent ally that saves hours, not adds work ๐ก Explore the leadership strategy for scaling engineers into managers without falling into the "Peter Principle" trap ๐ค Mikael Landau is an architect of trust in the worldโs most regulated industry. With 8+ years at the helm of Semble, a high-stakes engineering background from Goldman Sachs, and a First-Class Honours from Nottingham, he has scaled Semble into a MedTech powerhouse by treating technology as a silent ally for healthcare professionals. Connect with Mikael: ๐ https://www.linkedin.com/in/mikael-landau-274b0750/ Explore Semble: ๐ https://www.semble.io/ ๐ Our host, Kolade Afode, is an international tech speaker and Senior Engineer with deep expertise in high-performance systems. As a GitNation community host, he analyzes best practices and architectural solutions within the React ecosystem alongside the industry's leading voices. Connect with Kolade on LinkedIn: ๐ https://www.linkedin.com/in/kxlaa/ โฑ Timestamps: 00:00 - Intro 00:53 - Your 20$ Off ๐คซ 01:14 - Goldman Sachs legacy and the foundation of Semble 05:34 - The โLifeworkโ rule: Why buying is better than building 09:06 - The AI Hype: Why โAI everywhereโ is a product trap 10:59 - The Piston Metaphor: Why users don't care about your tech stack 14:02 - Melting skepticism: Winning the team through immediate utility 16:20 - Ambient Intelligence: How AI becomes an invisible ally (ะะพะฑะฐะฒะปะตะฝะพ ะดะปั ยซะผััะฐยป) 19:31 - The Engagement Paradox: Why success is fewer clicks, not more 20:48 - The Peter Principle: How to scale leaders, not just managers 23:45 - Engineering culture and the future of Semble ๐น The podcast was recorded at TechLead Conf 2025 in London: ๐ https://gitnation.com/events/techlead-conference-2025-irl?utm_source=youtube&utm_medium=MikaelLandau ๐ Inside this video weโve hidden a secret code for 20% off your next event: ๐ซ JSNation, June 11 & 15, 2026 (Amsterdam & Online) ๐ https://jsnation.com/?utm_source=youtube&utm_medium=MikaelLandau ๐ซ React Summit, June 12 & 16, 2026 (Amsterdam & Online) ๐ https://reactsummit.com/?utm_source=youtube&utm_medium=MikaelLandau ๐ซ TechLead Conf, June 11 & 12, 2026 (Amsterdam & Online) ๐ https://techleadconf.com/?utm_source=youtube&utm_medium=MikaelLandau Join us and don't forget to use INSIDER20! ๐ Check out all the upcoming events from GitNation: ๐ https://gitnation.com/events?utm_source=youtube&utm_medium=MikaelLandau #GitNation #GitNationHeroes #TechPodcast #GitNationInterviews #TechTalks #WebArchitecture #CTO #AIStrategy #EngineeringManagement #MedTech #Semble #ProductLed #BuildVsBuy #TechLead #ITCareer #Career #Ai #AICoding #MiddleToSenior #Career #Semble