Why Off-The-Shelf AI Fails for Business Analytics w/ Rob Collie

In this episode, I'm joined by Rob Collie, CEO of P3 Adaptive, early pioneer of Power BI and Power Pivot at Microsoft, and author of the new book Fair Game: Customizing AI to Your Business is Easier Than You Think. Most business leaders play with off-the-shelf ChatGPT or Claude and think it's magic until it completely face-plants on their actual company data. Why? Because the LLM is just one Lego brick. Delivering real value requires the unsexy, "boring" work: structured context, reliable data modeling, and robust semantic layers. Rob and I dig into why 15 out of 16 people bounce off Excel, why semantic layers are hot, if dashboards are dead, and much more.