Why Hootsuite chose Sana

Judith Völz had an hunch: people who knew the product best would sell it best. So Hootsuite centralized their knowledge in Sana Learn, then tracked who was using it. When they looked at sales performance, the pattern was clear. The teams learning most were closing the most deals. Hootsuite has saved 300 hours a month on product support. Customer confidence is up. Onboarding happens faster. But the real breakthrough is proving what most companies only believe: learning directly drives performance.