The Web Visibility Crisis: How AI Browsers & Bots Are Breaking Traditional Analytics

20-50% of your web traffic isn't human, and traditional web analytics can't tell the difference. Snowplow CEO & co-founder, Alex Dean, explains why AI agent tracking and bot detection are now critical for understanding what's really happening on your digital properties. Learn how AI browsers are reshaping the web and why your analytics infrastructure needs to evolve. Catch the full session here: https://snowplow.io/events/ai-agent-bot-behavioral-intelligence-in-the-agentic-era