Brand + Performance: Powering Holiday Sales
Long-term strategy or short-term gain… why not both? Whether you know it or not, getting the balance right between performance marketing and brand building will be critical this holiday season. And we’re going to show you how. All of this is backed by insights from the Solving The Great Digital Dilemma report, based on a best-in-class dataset produced by Similarweb and WPP BAV. 0:00 Introduction to speakers and companies 6:28 The value of a brand 7:56 What makes a brand influential 10:29 Combining web performance data with brand metrics 17:28 Creativity as a driver of digital success 25:02 TK Maxx Christmas campaign case study 27:55 How this plays across different categories 28:20 Mass merchandisers 32:54 Health and beauty 34:55 Fashion brands 35:47 How to turn data this into holiday sales 43:00 Key takeaways 48:27 Q&A 54:50 Thank you #HolidaySales #BrandMarketing #PerformanceMarketing #DigitalStrategy #RetailTrends #SimilarwebInsights #CreativeMarketing • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions - Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world’s biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM • Follow us on social LinkedIn – https://www.linkedin.com/company/similarweb Facebook – https://www.facebook.com/Similarweb Twitter – https://twitter.com/SimilarWeb Instagram – https://www.instagram.com/similarwebinsights/ • Subscribe to this channel – https://www.youtube.com/user/SimilarWeb/?sub_confirmation=1