Appier Retargeting | Discover Incrementality in Action

Not all users need retargeting. Some will come back on their own. Others need a nudge. The question is: how do you tell the difference? Appier's Retargeting solution with true incrementality assigns an Incrementality Weight to each user based on live signals. Our AI identifies who needs retargeting and who doesn't—then personalizes the approach in real-time. Here's how it works: → Users already returning? We show different products for upsell → High-value targets at risk? Deploy personalized dynamic video ads → Real-time detection of first-time purchase potential vs. upsell opportunity → Every ad dollar focused on incremental revenue, not wasted on inevitable returns This isn't retargeting everyone. It's retargeting smart. In this video, you'll see: How Incrementality Weights predict user behavior in real-time The difference between upsell potential and first-purchase potential Dynamic personalized video ads that convert high-value targets How AI maximizes incremental revenue, not just attributed conversions Ready to make your retargeting smarter, sharper, and more profitable? Learn more: bit.ly/7MythsHoldingMobileUABack