The new currency for AI and data value: Context
Data leaders often struggle to harness the full potential of AI without losing control. In this session from Data Citizens on the Road, Collibra CEO Felix Van de Maele reveals how cutting-edge strategies in data are revolutionizing enterprise AI, making complex challenges like model risk, unstructured data chaos and governance fragmentation solvable. Discover how aligning data and AI across all touchpoints is not just a technical challenge but a game-changing opportunity to deliver tangible business value.You’ll uncover the critical role of semantic technologies in grounding AI agents with enterprise context, transforming manual governance into scalable, automated engines. Felix breaks down the gaps threatening AI success— from context and control to risk and ROI — and shares insights into how top organizations are closing these gaps with innovative platforms. Explore the power of the new Collibra AI Command Center, designed to provide unparalleled visibility, policy enforcement, and runtime control for AI models and assets, ensuring compliance and reducing hallucinations.We break down concrete frameworks like shifting left control and right context, building data products that truly scale, and integrating unstructured data for smarter, token-efficient AI. Whether you're aiming to improve AI accuracy, accelerate deployment, or safeguard your enterprise, this video is packed with practical insights on transforming governance into your biggest strategic asset. What You'll Learn: * Mastering governance at scale to unlock AI potential * Aligning data and AI for tangible business value * Utilizing semantic technologies for scalable governance * Avoiding the hallucination tax * Leveraging the Collibra AI Command Center for compliance * Building scalable data products and integrating unstructured data If you're a data or AI leader serious about turning risk, fragmentation, and manual governance into strategic advantages, this is essential viewing. Mastering enterprise AI goes beyond technology, it’s about orchestrating the entire data ecosystem to drive impactful, responsible, and scalable AI outcomes. Watch more sessions from Data Citizens on the Road at https://www.collibra.com/resources/watch-on-demand-data-citizens-on-the-road-2026