Making Performance Allies - Ethan Gardner - performance.now() 2025

Web performance data often serves as a proxy for key business metrics. Framing this data in ways that resonate with business stakeholders can help build alliances and drive advocacy for web performance initiatives across the organization. This talk will offer practical tips on presenting engineering data as a competitive advantage, a revenue driver, and a tool for enhancing user experience to help make performance optimization a strategic priority. Slides: https://speakerdeck.com/ethangardner/web-performance-allies-perfnow-2025 *** A session from performance.now(), the web performance conference. Each November in Amsterdam; see https://perfnow.nl for more information. Conference announcements in your inbox? https://perfnow.nl/subscribe