The 3 Steps to Powering AI-Driven Marketing | Bryan Saftler & Boobesh Ramadurai

In the latest episode of the High on Data podcast, Boobesh, Head of Marketing Analytics CoE at LatentView, sits down with Bryan Saftler, Director - Industry and Solutions Marketing at Databricks, to explore how enterprise marketers are moving past AI experiments to achieve real, measurable impact. Hear how leading companies are leveraging unified data platforms and AI-powered solutions to personalize campaigns, streamline workflows, and democratize insights. Bryan also shares three key tips every marketing leader needs to stay ahead of the curve.