Xccelerate'26 | Bill Citro Shares How OrthoNebraska Competes Through Digital Access

Bill Citro, Digital Strategy Leader at OrthoNebraska, breaks down how an independent orthopedic health system uses digital tools to compete, without the backing of a major health system. In this conversation, Bill covers: - Why access is OrthoNebraska's core differentiator, and what that looks like in practice (online scheduling, async injury triage, orthopedic urgent care) - How they run six-week sprints using DMAIC to measure whether digital projects actually worked - Their non-standard prior auth workflow makes 25% of MRIs same-day - Why Bill sees AI workflow builders, not EMRs, as the future engine of operational value - His advice for health systems hesitant to adopt low-code/no-code AI: move faster, govern well, and stop waiting for a perfect solution If you're in healthcare strategy, digital transformation, or operations, this is a grounded look at how a focused specialty system drives real efficiency gains. Explore more about Xccelerate: https://innovaccer.com/xccelerate-sessions?utm_source=Youtube&utm_medium=organic&utm_campaign=XccSessions26 #PatientExperience #HealthcareLeadership #HealthcareInnovation #Xccelerate26