Fireside Chat: Building Agentic Storefronts - Ship 26 NYC

Commerce stops being a destination and becomes part of the fabric of everything you do online. Recorded live at Vercel Ship 2026 in New York City, Vanessa Lee (VP of Product, Shopify) joins Tom Occhino (CPO, Vercel) for an unscripted fireside on building agentic storefronts, and on the news the two teams shipped this week. CHAPTERS 0:00 Partners for half a decade 1:51 Announced this week: Hydrogen and Next 5:43 Prompt your way to a store 7:16 If code is free, what's the new moat? 8:37 Tobi's thesis: tools shape the market 11:33 The Catalog API: billions of products, open to all 14:04 Commerce in the fabric of every app 16:02 Designer demos and what's next LINKS Shopify for developers → https://shopify.dev Hydrogen → https://hydrogen.shopify.dev Ship 2026 recap → https://vercel.com/blog/vercel-ship-2026-recap Start building → https://vercel.com FOLLOW VERCEL X → https://x.com/vercel LinkedIn → https://www.linkedin.com/company/vercel GitHub → https://github.com/vercel #Vercel #VercelShip #Shopify #Hydrogen #AgenticCommerce #NextJS