New Way Now: How Google Cloud Consulting scales generative media with AI

Ready to disrupt your industry? Google Cloud Consulting can show you how…https://goo.gle/481o9yt Featured in this video: Joseph Belvedere, AI Incubation Lead for Generative Media at Google Cloud Consulting. Executive summary: Learn how Google Cloud Consulting created Creative Studio, an open-source generative media platform that enables marketing and creative organizations to rapidly build, test, and scale AI-driven media pipelines. Joseph Belvedere, AI Incubation Lead for Generative Media at Google Cloud Consulting, explains how his team sits between product, sales, and consulting to test cutting-edge generative models directly with enterprise customers. By offering an accessible playground for image editing, animation, and asset stitching, Creative Studio connects generative media workflows directly with Gemini Enterprise and upstream data sources. Discover how Google Cloud Consulting helps enterprise creative teams transition from initial pilots to full-scale production pipelines, empowering organizations to produce high-impact media assets with speed, efficiency, and scale. Challenge: Creative and marketing organizations face barriers to entry when adopting generative media models, often hindered by complex licensing constraints and fragmented workflows that prevent scaling asset production across advertising, media, and how-to guides. Solution: Google Cloud Consulting developed Creative Studio, an open-source platform granting creative teams open access to Google’s generative media models. By providing an intuitive playground to edit, animate, and stitch assets, Creative Studio integrates with Gemini Enterprise and upstream data sources to streamline media workflows. Results: By removing licensing barriers and providing end-to-end workflow support, Google Cloud Consulting helps enterprise clients upscale pilot projects into automated production pipelines, accelerating the production of high-quality media assets at scale. Key takeaways and highlights from our interview with Joseph Belvedere, AI Incubation Lead for Generative Media at Google Cloud Consulting: → “Creative Studio is our open-source platform that gives you access to Google's generative media models based on what their use cases are, from ads to media to even how-to guides as well.” → “Google Cloud Consulting lives, breathes, dreams about AI... We have access to the engineering resources that are actually making these models and we're providing feedback and getting advice on how to build out these use cases.” → “It's one of the first times Google Cloud has reached into the marketing organizations or towards the creatives and really given them tools that they can use in their process.” → “The goal here was to basically make it easy to access our models. If we would have gone with a licensing solution or offered as a product, I think there would have been a lot more barriers to entry for our customers.” → “Once we figure out that workflow with a customer, we can actually upscale it where we'll help them build a pipeline via Google Cloud Consulting... so that way we can really scale up the production of these media assets.” → “This ties in really well to Gemini Enterprise because Gemini Enterprise can connect to all of your upstream data sources... Creative Studio is giving our customers new ways to express their creativity.”