How Snowflake's PMM and Growth Build Campaigns with AI | AI Blueprint for Go-To-Market

Nicola Tagoe (Line of Business PMM, Snowflake) and Margaux Bouche (Manager, Demand Generation) show how AI changed the way they build campaigns together. They cover the shift from two-week positioning cycles and data scattered across five tools to a shared Snowflake foundation where PMM and Demand Gen now build in real time. Plus their honest take on the 80/20 rule: AI handles the research and structure. The last 20%, brand voice, bold bets, and the judgment that comes from years in the job, stays with the humans. Download the full playbook: The GTM Leader's Blueprint for AI Transformation → https://www.snowflake.com/en/ai-blueprint/gtm-leaders-blueprint-for-ai-transformation/?utm_source=youtube&utm_medium=social ❄Join our YouTube community❄ https://bit.ly/3lzfeeB Learn more about Snowflake: ➡️ Website: https://www.snowflake.com ➡️ Careers: http://careers.snowflake.com ➡️ Podcast page: https://www.snowflake.com/thedatacloudpodcast/ ➡️ Twitter: https://twitter.com/Snowflake ➡️ Instagram: https://www.instagram.com/_snowflake_inc ➡️ Facebook: https://www.facebook.com/snowflakedb ➡️ LinkedIn: https://bit.ly/2QUexl4 ➡️ Sign up for our weekly live demo program and have your questions answered by a Snowflake expert at https://bit.ly/2TdVCmJ Listen on: 🔈 Apple Podcasts: https://apple.co/3cCdrCU 🔈 Spotify: https://spoti.fi/39vCNjH 🔈 Simplecast: https://bit.ly/3rFCrgA #Snowflake #AIDataCloud #AI #GenAI #ArtificialIntelligence