Full demo of our biggest launch ever: AI Agent, goals, LLM actions, WhatsApp, Line, and more

We just launched the biggest product release in Customer.io's history—eight new capabilities centered around an AI Agent that builds campaigns from a single prompt, measures their impact, and gets smarter the more you use it. In this launch event, our team demos the AI Agent live—building a campaign from scratch in real time—and walks through every major feature in this release: AI Agent: We built a single conversational agent directly into Customer.io that can do anything you can do in the platform. Build campaigns, audit existing workflows, analyze performance, draft content, and get recommendations grounded in your actual data. It remembers past conversations, accepts file uploads, and learns your preferences over time. LLM Actions: Call any large language model directly inside a campaign workflow. Score leads, generate personalized email content, or make routing decisions for every individual person passing through a journey — no webhooks, no external tools. Every paid account gets 100,000 AI credits to experiment. Goals: Define the outcomes that matter (purchases, upgrades, activations) and see which campaigns and broadcasts are actually driving them. Attribution is counted by people, not events, and deduplicated across campaigns — so you see the real picture, not inflated numbers. WhatsApp and LINE: We've added two new channels that extend your reach into 180+ countries. WhatsApp has over 3 billion monthly active users; LINE is the dominant messaging app in Japan, Thailand, Taiwan, and Indonesia. Both integrate directly into your existing workflow builder. Universal Search: Hit ⌘K to instantly find any campaign, broadcast, segment, or attribute across your entire workspace. Complete UI overhaul: We've redesigned the entire interface for speed and clarity, including a new home dashboard, updated navigation, smoother campaign builder interactions, and dark mode email previews for Outlook and Gmail. MCP server upgrades (coming soon): Our MCP server is getting the full power of the Agent, so you can create and edit campaigns from Claude, Cursor, or any MCP client—with access to the Agent's memory and stored context. CLI and Slack integration (coming soon): A command-line interface that lets LLMs interact with Customer.io more naturally than a REST API, plus an early-stage Slack bot that brings your customer data into the conversations where your team already works. Every channel connected. Every outcome measured. Every conversation making the next one smarter. The more you use it, the more powerful it gets Chapters 00:00 Introduction to Customer.io's New Features 06:40 Launch Story and AI Integration 13:41 The Philosophy Behind AI Development 16:36 Live Demo of the New Agent Functionality 25:24 Event Planning and Team Collaboration 27:17 Leveraging AI for Campaign Management 33:16 Setting Goals with AI Insights 38:27 Expanding Communication Channels: WhatsApp and Line 43:34 Enhancing Customer Interactions with AI 50:12 New Features and User Experience Improvements 🔗 Resources: → Full launch details: https://customer.io/learn/announcements/biggest-ai-marketing-release → Book a demo: https://customer.io/demo → AI Agent: https://customer.io/platform/agent → LLM Actions: https://customer.io/learn/personalization/llm-actions → AI credits documentation: https://docs.customer.io/accounts-and-workspaces/ai-credits/ → All features: https://customer.io/features → Start a free trial: https://fly.customer.io/signup