Why marketers are still making decisions on weak signals

Marketers have more tools, more data, and more AI than ever before. So why do so many still struggle to make confident decisions? In this video, we break down key findings from Funnel’s 2026 Marketing Intelligence Report — and the gap between data availability and real decision clarity. Despite dashboards, automation, and AI-powered platforms everywhere: - Most marketers struggle to turn data into insight - Performance is reported, but not truly understood - Measurement confidence is low - And AI often amplifies messy data instead of fixing it You’ll learn: - Why the problem isn’t data volume, but lack of a clear signal - How AI is creating both optimism and tension inside marketing teams - Why last-click attribution is no longer fit for purpose - What advanced analytics (MMM, incrementality, scenario planning) actually unlock - The five shifts required to move from reporting to marketing intelligence This video isn’t about chasing the next tool. It’s about building the foundations that enable clarity, confidence and better decisions. 👉 Read the full 2026 Marketing Intelligence Report: https://page.funnel.io/2026-marketing-intelligence-report Sources of news clips: CNN, BBC, CNBC ⸻ Timestamps 00:00–00:31 — More data. Less clarity. 00:32–01:23 — From data overload to decisions 01:24–02:18 — AI in marketing: hype vs. impact 02:19–02:52 — Why clean data still matters 02:53–03:14 — The rise of GEO 03:15–03:42 — Why experimentation feels risky 03:43–04:43 — Analytics maturity as a competitive edge 04:44–06:20 — Five shifts to marketing intelligence 06:22–22:10 — Agentic AI and what comes next --- #marketingintelligence #marketingmeasurement #marketinganalytics #aiinmarketing #marketingdata #agenticai #marketingattribution #mmm #futureofmarketing