Funnel
12K subscribers • 409 videos
Welcome to Funnel's official YouTube channel where you'll become a smarter marketer in a snap! Explore all things marketing data and analytics, data visualization, reporting, measurement and more in f
Latest Videos
AI transformation: What happens when everyone has AI?
313 views • 2 weeks ago
MMM: Build in-house, hire consultants or use a platform?
349 views • 2 months ago
How Stepstone uses incrementality, MMM and LTV to make better marketing investment decisions
146 views • 4 months ago
Why we built an AI insights engine (and what it changes)
187 views • 5 months ago
Marketing measurement in gaming: mmm, attribution & experiments explained
38 views • 7 months ago
Knowledge
Inside Google’s playbook for marketing effectiveness with Antonio Prada
39 views • 7 months ago
Business
Agentic measurement and how it catches the data errors that kill MMM
39 views • 7 months ago
Business
Rule hierarchy when creating a custom field in Funnel.
28 views • 8 months ago
'Append' logic for a custom field in Funnel
19 views • 9 months ago
Create a agency commission custom metric in Funnel
22 views • 9 months ago
How to Choose the Right Marketing Agency (4 Proven Steps)
391 views • 11 months ago
The 6 Stages of the Customer Journey (Explained in 60s)
633 views • 1 year ago
Is Advertising on Pinterest Worth It? (Pinterest Ads in 2025)
466 views • 1 year ago
Marketing Mix Modeling Explained with... Football!
282 views • 1 year ago
Why 2025 Is the Year of Marketing Measurement Triangulation — with Meta’s Igor Skokan
456 views • 1 year ago
What is Programmatic SEO? Programmatic SEO Explained by an Expert!
3.1K views • 1 year ago
Marketing Measurement for Beginners | Part 2 - Data-Driven MTA (Multi-Touch Attribution)
3.2K views • 1 year ago
What is Data Transformation? (Types of Data Transformations and Examples!)
9.3K views • 2 years ago