How to Use Competitive Amail Intelligence to Improve Your Marketing Program

Most marketers look at competitor emails for inspiration. Andrew King, founder of Email Love, makes the case for something more systematic — and more useful. Email Love tracks 6,000+ brands and analyzes 30,000 marketing emails every month. In this session, Andrew shows how to move beyond occasional inspiration-browsing to build a weekly competitive intelligence habit that surfaces send timing patterns, subject line trends, tool stack identification, and deliverability setup verification across your entire competitive landscape. The finding that sticks: brands that monitor competitors weekly spot trends before they become industry standard — not after. **What you'll learn:** - How Email Love tracks 6,000+ brands and 30,000 emails per month to surface competitive trends - How to analyze competitor send timing patterns by vertical to find gaps in your own schedule - What subject line character counts and emoji usage trends reveal about what's working in your category right now - How to identify which ESP and marketing tools your competitors are using from their email headers - How to verify competitor deliverability setup — SPF, DKIM, DMARC — to benchmark your own infrastructure - Why weekly competitive monitoring beats one-time research for staying ahead of email trends