AgriHeroes: Juan Carlos Cortés García, Putting Satellites to Work for Farmers in Mexico

A devastating freeze in Mexico changed the course of Juan Carlos Cortés García’s life. He saw coffee plantations wiped out—and how quickly a farmer could lose everything. In 1993, he founded PROAGRO Seguros, Mexico’s first new agricultural insurer in more than three decades. Today, he helps farmers and agribusinesses protect themselves against droughts, freezes, hurricanes and other climate shocks—so one bad season doesn’t mean starting over. ABOUT THE WORLD BANK 🌐 The World Bank is one of the world’s largest sources of funding and knowledge for low-income countries. Its five institutions share a commitment to reducing poverty, increasing shared prosperity, and promoting sustainable development on a livable planet. http://www.worldbank.org