SailGP: AI and Real-Time Data in Sports Broadcasting on Oracle TV at Oracle AI World 2026
Making complex live sports easier to follow while engaging new audiences is a challenge for broadcasters, and SailGP uses Oracle technology and real-time race data to help turn competitive sailing into compelling television. Explore how SailGP uses LiveLine, data-driven storytelling, and broadcast innovation to help fans understand racing tactics. Register for Oracle AI World On Air so you don’t miss a thing from Oracle AI World 2026: https://social.ora.cl/6003BGN9vJ How can real-time data and broadcast technology make competitive sailing more accessible, engaging, and exciting for audiences? In this AI in Broadcast segment on Oracle TV at Oracle AI World 2026, Melissa Lawton, chief content officer at SailGP, joins Oracle TV host Shanna Adamic to discuss how SailGP combines Oracle technology, live race data, and innovative storytelling to bring viewers closer to the action. Drawing on her experience with the Olympics, Red Bull TV, and Meta, Lawton explores what it takes to introduce competitive sailing to new audiences while maintaining the depth and excitement that longtime fans appreciate. The conversation examines how SailGP is building audience engagement, including the attention generated by celebrity team owners and the challenge of turning that interest into lasting fandom. A central focus is LiveLine, SailGP's broadcast technology that helps viewers follow races and understand the tactics behind the competition. Lawton discusses how real-time data and Oracle technology contribute to the viewing experience, making complex racing situations easier to interpret for newcomers while offering experienced fans additional context about what's happening on the water. The interview also explores how data-driven storytelling can transform live sports coverage. Using SailGP's connection to San Francisco and the America's Cup as context, the conversation considers how Oracle technology helps broadcasters communicate the strategy, speed, and complexity of competitive sailing. Beyond the technology, Lawton discusses her approach to more sustainable and responsible content production, including how those priorities influence everyday broadcast decisions. She also considers how working with Oracle can help SailGP explore new opportunities in sports storytelling and audience engagement. Part of Oracle TV's coverage of Oracle AI World 2026, this conversation highlights the intersection of real-time sports data, broadcast innovation, audience engagement, and responsible content production, offering a look at how SailGP is making competitive sailing more accessible to viewers around the world. Like what you learned about Oracle AI World 2026? Subscribe now https://social.ora.cl/60025k87j Follow us here: LinkedIn: https://social.ora.cl/6000B6oR6p X: https://social.ora.cl/6002B6oRDG Instagram: https://social.ora.cl/60095eXDN Facebook: https://social.ora.cl/60065enQp