How to increase loyalty & maintain fan engagement through realtime experiences

Interview with Vishal Parikh, CPO at LiveLike The future of fan engagement is about immersive experiences. Realtime interactions like live chats, polls, quizzes, and games alongside the live stream, create a captivating environment for fans. By rewarding fans with personalized content based on their engagement, brands can cultivate stronger relationships, boost loyalty, and unlock new revenue streams through valuable data insights. We talk to Vishal Parikh, LiveLike CPO, on the trends and innovations shaping fan engagement and realtime experiences and how LiveLike are investing in infrastructure to ensure the realtime processing of millions of user interactions and data points. 0:26 Introduction to Livelike 0:52 The shift in viewer preferences 1:56 The fan engagement experiences seeing growth 3:14 Key trends driving innovation 4:42 The impact of AI and ML 6:55 Fan experiences have to be realtime 8:21 Delivering realtime experience at scale 9:57 Tech partnerships to secure ROI 10:51 Adopting a fan engagement strategy About the Ably Speaker Series As momentum builds within this new era of fan engagement, Ably speaks to experts and thought leaders across the sports and entertainment space. Learn about the trends taking hold, the challenges and opportunities of this evolving space and the key to delivering enhanced realtime experiences whilst securing ROI. About Ably Ably is an enterprise-grade pub/sub messaging platform. We make it easy to efficiently design, quickly ship, and seamlessly scale critical realtime functionality delivered directly to end-users. Every day, we deliver billions of realtime messages to millions of users for thousands of companies. https://ably.com