5 real AI marketing workflows that actually work | AI in the wild
See five real AI marketing workflows that working marketers use today inside Customer.io. In this session, product marketers, a marketing ops specialist, and two Customer.io customers share the exact AI workflows they built for customer engagement, from connecting Claude to Customer.io with MCP, to using LLM Actions for persona classification and email validation, to turning a Figma design into a coded email. What you'll learn: • How to connect Customer.io to Claude with an MCP server and build a full onboarding campaign without manually dragging and dropping in the workflow builder • How to use Claude and MCP to find the right data attribute and build a segment before marketing ops has time to help • How one team classified 30,000+ contacts into ICP personas in real time using LLM Actions • How Korsit cut its email bounce rate by more than 50% in four weeks using an LLM Action for email validation • How a lifecycle team of one turns Figma designs into coded Customer.io emails with Claude, saving 3 to 4 hours every week Chapters: 00:00 Welcome and what this session is about 04:30 Customer.io primer: AI agent, LLM Actions, and MCP explained 09:50 Molly Murphy: building an onboarding campaign with Claude + MCP 13:50 Gabby Kustner: finding the right attribute and building a segment with MCP 20:30 Claudia Koechell: ICP persona classification at scale with LLM Actions 29:10 Mariela Seen: cutting bounce rate with LLM Actions email validation 36:20 Sue Cho: Figma to Customer.io emails with Claude 42:10 Sneak peek: 10+ new features launching July 23 43:00 Live Q&A Speakers: Savannah White, Product Marketing, Customer.io (host) Molly Murphy, Sr. Product Marketing Manager, Customer.io Gabby Kustner, Sr. Growth Marketing Manager, Customer.io Claudia Koechell, Marketing Automation Specialist, Customer.io Mariela Seen, CRM & Marketing Automation Specialist, Korsit Sue Cho, Head of Lifecycle Marketing, Monarch Money About Customer.io: Customer.io is a customer engagement platform with AI built in to help teams send the right message to the right person at the right time across email, push, SMS, in-app, and more. More than 9,000 companies in 120+ countries use Customer.io to build personalized journeys that engage, convert, and retain. Learn more: https://customer.io Subscribe for more real AI marketing workflows: https://www.youtube.com/@customerio #AImarketing #MarketingAutomation #CustomerEngagement #Customerio #LifecycleMarketing